Top Major Advantages and Disadvantages of Social Media

Top Major Advantages and Disadvantages of Social Media

Advantages and Disadvantages of Social Media

To know briefly about What is Social media marketing? and what are the advantages and disadvantages of Social media? keep reading this article. You will get brief information regarding the advantages and disadvantages of Social media here in this Article.

Advantages and disadvantages of social media

 

A Quick View of Advantages of Social Media.

1 Reaching a large scale audience
2 Easily accessible
3 Personalization of content
4 Valuable insight
5 Educational purpose
6 Social awareness
7 Building business goodwill
8 Organic content marketing
9 Using paid media
10 Drives traffic to your website
11 Evaluation of your social media performance
12 Social Media groups

Advantages of Social Media.

Here we begin with briefing about advantage part of this post, regarding advantages and disadvantages of social media.

1. Reaching a large scale audience

Your goal or purpose of using social media is to share the content with the appropriate audience who seeks the knowledge given by you in the content. Connecting with the targeted audience is the core advantage of social media, It gives you as a marketer or a business person the perfect platform to share your idea, thoughts, and perception with the people. The reach is limitless despite the country, region, city or state.

According to Pew Research Centre, these are the percentages of U.S. adults that use social media sites online or on mobile:

  • YouTube: 73%
  • Facebook: 69%
  • Instagram: 37%
  • Pinterest: 28%
  • Snapchat: 24%
  • LinkedIn: 27%
  • Twitter: 22%

These social media sites create possibilities for lead generation for you. Captivate your audience with your words and try to create a space that educates the viewers for long.

2.Easily accessible 

Nowadays social media is just a click away from you. As a marketer, you can directly connect with your viewers anytime you want. Easy access to social media gives you more time to interact with the audience and create a sublime marketing strategy.

Nonetheless, the place your audience is situated can simply read or watch the content on their respective tablets, mobile laptops, desktop, etc.

3 Personalization of content 

Making the content according to the liking of the audience is a better business strategy to adopt rather than just writing to your preference. What audience likes or dislikes should be kept first for better engagement and retention of the audience. You can also provide better customer service or handle the matter with more vigilance and deal with the viewer’s issues quickly. This will create better brand goodwill in the eyes of the person coming on your page.

4 Valuable insight

As a company, you seek results, as to how the audience is responding to your efforts. You can know how people are responding to your posts? Are they talking about you on multiple groups? Are they sharing your content? 

 You can optimize your marketing strategy accordingly and make a plan that increases your followers on social media. Today, smarter business decisions are what that makes you popular and talk of the town.

5 Educational purpose

People seek information to educate themselves or learn more through social media as there is a free flow of information. Youtube is a perfect example to educate other people or get information regarding any course you are interested in. Professionals or experts of different areas make videos on youtube and share the educational content. You can access or watch these videos to your interest without spending any penny. You can learn new strategies or gather new information and mold it to your liking.

6 Social awareness

You can use social media to give voice to your thoughts concerning social awareness. You can promote social causes that affect people on a global level. Right now, the burning topic in the world is Global warming and using social media to aware people is the easiest and most effective way to reach them. NGOs and other Government based organizations also promote noble causes and communicate the efforts they are doing for the people. 

7 Building business goodwill

Building your goodwill means the reputation of the company in the eyes of the viewers. If the reputation of your business is boosting through social media you will get more followers on your post. 

Business goodwill can also be built through word of mouth, social sharing groups, connections, followers, tweets.

8 Organic content marketing

Content is the king for any marketer. Writing fresh and modern content for your targeted audience is how you reach them.

Generating leads without incurring any cost is what an organic content writing does for your business. Different social media networks target different users. So, designing and redesigning your content as stated by the social platforms should be considered. You should figure out where your potential buyers are hanging out and on which social media platform.

9 Using paid media

 Social media is a vast platform, where thousands of growing businesses are performing promotional activities. It is not easy to reach all the potential audience at once but paid advertisements make it easy for you. If organic marketing is not getting the desired results you can go for paid ads. on social media.

Each social media network has it’s own paid advertising. Decide your budget and design accordingly. Social media platforms allow your ads. to be noticed by people who are looking for your products and services. A successful campaign will surely help with the conversions for your business. 

10 Drives traffic to your website

Coming through only a few social media posts will not help the viewer to know your business better. Posting in continuous intervals will attract new viewers and engage the existing ones. For that, you need to give a link to your website within the post. This will directly link your posts with your main website where the visitor can be familiar with the products and services you are dealing with.

This will drive a huge amount of positive traffic to your website and you will gain more potential customers. Always make sure that your website must take less loading time or it will irritate or disinterest the audience. 

11 Evaluation of your social media performance

Every social media network helps you with the evaluation of your campaigns. The feature of tracking gives shape to your campaign and is useful in boosting your performance. Through Insights you can observe how your advertisement is appealing to the audience. Social media networks will show you the insights of your posts like the number of clicks on the link, shares, comments, likes, reach, etc. which will bring better results. 

12 Social Media groups

Social media is a great platform for young and new business startups. It’s free to use and you can utilize it to your full potential.

 It also provides you with the opportunity to join different social groups free of cost, where you can interact and lure a new and fresh audience. You can collaborate with other businesses and together can target specific customer segments. Joining social media groups is good for lead generation.

As we all know everything has two aspects Here’s also both advantages and disadvantages of social media.

Above you read about the advantages from Advantages and Disadvantages of Social Media. If you can suggest some more point comment us.

Disadvantages of Social Media.

A Quick View of Disadvantages of Social Media.

1 Cyberbullying
2 Hacking
3 Negative feedback
4 Security issues
5 Spending a lot of time on social campaigning
6 Addiction
7 Cause of death
8 Waiting for effective results

Now we are briefing about disadvantage part of this post, regarding advantages and disadvantages of social media.

1 Cyberbullying

Cyberbullying is a new form of harassment on the internet where people bully others through posting personal, negative, harmful or despicable comments about another person. Social media is a highly used platform where people bully each other without thinking about serious consciences. Posts and comments get viral in minutes and affect the bullied person in a way that they can take serious measures. Cyberbullying is on a rise, especially in teenagers. According to a recent survey 

Social media cyberbullying is most prevalent on Instagram (42%), followed by Facebook (37%) and Snapchat (31%).

2 Disadvantages of Social media hacking

Disadvantages of social media hacking is growing worldwide. We listen or watch news and articles regarding Facebook and Twitter accounts being hacked. Hacking is illegal and punishable by laws. Due to the hacking of once, personal accounts can cause serious financial and personal loss of information. Matters of highly classifies data can also be hacked and leaked in public. Disadvantages of Social media hacking includes leaking private pictures and extorting money, gaining access to restricted information, etc.

There was a major facebook breach in early 2018 where 50 Million accounts were hacked accompanied by the Instagram incident where the users couldn’t access their accounts. 

3 Negative feedback 

Like any other platform, social media has its perks but sometimes it can be used to take out a personal grudge against a group or writing negative reviews of a particular product and service of a brand or criticize other’s opinions. Social media gives voice to people to share there good or bad experiences with the audience.

You can tag a company in your post or review sharing your distasteful experience with them. Negative comments can hinder the reputation that you have built-in years. So, ignoring these comments will not help you rather it will be a drawback for you.

On the other hand, addressing these issues will surely make the audience or customers believe that you value their options and will take corrective measures for it. Some companies also hire people to write bad and negative comments on competitors’ sites or post to tarnish their goodwill.

4 Security issues

You must be hearing news about security problems faced by users of the social media platform. A phishing scam is the common one where a person provides you with a false piece of information and makes you share your personal information online like passwords, bank account details and so on.

A person new to social media may know little about privacy settings and does not know too much about securing personal data, but a recent survey found that people do not trust social network privacy settings, like 61% of respondents had little to no trust in social networks.

That compares with 53% in 2016 and 57% in 2014. Unsecured mobile phones, unattended social media handles, human errors, and malware attacks also create security issues. 

5 Spending a lot of time on social campaigning

Building a strategy, creating new content, posting it, running different social media campaigns are a handful of tasks and are not easy for a small company or a single person to handle it due to limited resources. The audience expects you to give time to their concern and engage with them which is a time-consuming task to perform.

You need to balance all these tasks from creating content to measuring insights and engagement with the audience. All these activities need research work to be performed and if not done with diligence the outcome will not up to the expectations.

To come out of this problem you can hire social media agencies or a social media consultant to guide you through or perform the tasks by themselves.

6 Addiction

Addiction of any kind is bad for you. Advantages and Disadvantages of social media are plenty but this disadvantage can hamper your mental state and health. Checking and scrolling on social media is easy and fun but at the same time spending too much time can harm you mentally. The uncontrollable urge to log in for 8-10 hours can be serious for your health. It can make you lethargic and fat due to continues sitting. A recent survey shows the number of active users on social media sites. Where Facebook has ranked higher.

7 Cause of death 

Stunt videos, fire acts, scary pranks are trending on social media in recent times. Causing yourself harm, recording it and posting on social media is making you go viral, but is it worth your life? Death rates have been on the rise as people are focusing on being popular or tending despite any dangerous actions taken by them.

Videos of men showing off weapons like guns and other firearms can be seen on Youtube with a lot of views. Encouraging these activities are the main cause of death for people attempting it.

Tik-tok is a popular social media platform on which people display their talents by making videos of dancing, singing, acting, etc. However, you can come across a lot of videos containing dangerous action without taking any safety measures just to showoff. A recent case came in the light where a 19-year boy was accidentally shot by his friend Sohail in the cheek while trying to make a Tik-Tok video.

Another case held in UP, where a teenage boy died after a loaded revolver accidentally went off while shooting a Tik-Tok video in Bareilly district. All these bizarre cases make you wonder that is it all worth it or not?

8 Waiting for effective results

There is a saying by John Quincy Addams ” Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.” This is the case for social media, as you should have the patience to wait for the desired results from organic and paid campaigns. Efforts are wasted when they are not in the right direction. Smart work should always be followed by hard work. Posting a piece of content will not make you popular but the success of the campaign as a whole will do the job.

Everybody wants results fast due to the time and does not make quality content or strategies and at last, they do not get any success whatsoever. Not knowing the reason for the engagement of the audience will be difficult to frame further strategies. Paid content show results faster than organic content. But the integration of these is the key. So, with organic social media marketing, you cannot see immediate results.

A person who does not have time for all these cannot flourish as a marketer on social media. For monitoring these results each social sites have insights and analytics of its own to follow up with all the activities taking place. Whether it’s conversion, reaches, likes, shares, tags, searches, impression, CTR(Click Through Rate) and lot more.

Above you read about the disadvantages from Advantages and Disadvantages of Social Media by semirer. If you can suggest some more point comment us.

So, in this article, you learned about the major advantages and disadvantages of Social media. To know about social Media Marketing follow the link.

We can help you in Social media Marketing services to grow your business via organically or inorganically.

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